


INTERREL
Hyperion/Oracle consultants,
the “Australian Sheepdogs of
Business Intelligence”
Clockwise from top
(click on image to enlarge):
Web Site
Capabilities Brochure
Essbase Guide Book Design
Like all technical business consultancies, interRel found it difficult to condense all their capabilities into an elevator pitch. Baker Company stepped in to help set them apart in a fun-and memorable- way. Today, the interRel crew proclaim themselves the Australian Sheepdogs of Enterprise Performance Management, promising to "run your numbers while you run your business." Their Baker Company-developed website, capabilities brochure and print advertising proudly embrace their new positioning.