MILLIKEN PURE COLOR
Custom carpet fiber color
matching system
Clockwise from top
(click on image to enlarge):
Logo
Product Brochure
Print Advertising Campaign
Flash Email Campaign
Packaging
Hotels, restaurants and casinos favor bold, custom carpet, and when Milliken Hospitality developed a new, better tool for specifying carpet color, they turned to Baker Company to introduce it to their interior designer clients. Pure Color launched with an interactive Flash that invited clients to click on the drawers of the star of the show—the Baker Company-designed sample box—to release the surprises contained in each. Other materials include the logo itself, advertising, collateral and PR.
