


MILLIKEN
Contract carpet manufacturer
Clockwise from top
(click on image to enlarge):
Brand Guidelines Manual
Corporate Website
Market Segment Brochures
Showroom Graphics
After years of de-emphasizing marketing, Milliken Carpet was left with only a handful of promotional tools—the graphics a hodgepodge and the content outdated. Baker Company set out to create a consistent and unique brand tone. Work to date includes international advertising, all-new showroom graphics and presentations, collateral to support key verticals, customer communications and a reference manual of brand guidelines.