ULTRON
Industrial fiber manufacturer
Clockwise from top
(click on image to enlarge):
Promotional Advertising Campaign
Gift Invitation Packaging
Email Invitation
Corporate Video
Trade Advertising
This four-month-long promotion for Ultron, a commercial nylon fiber manufacturer, featured prizes to highlight Ultron’s USP—the mix of shapes and thicknesses that make up their fiber. Interactive flash emails developed by Baker Company got customers involved, making their own music. A mixed up VIP party invitation featuring word magnets attracted record response and created a viral buzz, generating priceless word of mouth.
